Back in the 80s, Hong Kong was the coolest kid on the block. It led fashion and style as the envy of the Chinese-speaking world and became an icon for women across the region- from Taiwan to Malaysia, Singapore to the Philippines, and Southern China to South Korea, as well as the world beyond. All eyes looked its way for direction and class. The epitome of this style is known as the Hong Kong Wave (港風).

BoYan embraces the spirit and aesthetics of the Hong Kong Wave in fashion but gives it a modern refresh. We aim to balance aspiration, empowerment, and authenticity to help present you at your best, not as a reflection of someone else. Enjoy our clothes, and wear them proudly.